Welcome to our comprehensive course on Google Analytics 4 (GA4). This course is designed to empower marketers with the knowledge and skills to use GA4 effectively, ensuring you can make data-driven decisions that enhance your marketing strategies.
Setting up GA4 properly is the foundation of accurate data collection. In this module, you will learn:
Events in GA4 are crucial for tracking specific user interactions on your website or app. This module covers:
GA4 reports provide valuable insights into user behavior and engagement. In this section, you will learn:
Building targeted audiences is essential for personalized marketing efforts. This module includes:
In the final module, you’ll learn how to synthesize all the elements of GA4 to create a cohesive analytics strategy:
By the end of this course, you will be able to:
Understand how to use GA4 to provide actionable insights that support marketing campaigns and strategies.
Learn the significance of different types of events and how they can track specific user interactions and outcomes.
Develop the skills to tailor GA4 reports to highlight the most relevant data, ensuring you can make informed decisions quickly.
Discover how to segment users and create audiences that are most likely to convert you focus your marketing efforts where they matter most.
Leverage GA4’s predictive metrics to anticipate user behavior, allowing you to forecast trends and optimize your strategies accordingly.
Enroll in this course to unlock the full potential of Google Analytics 4 and take your marketing analytics to the next level. Let’s get started!
I help organizations and individuals to understand their marketing data and demystify Martech. My education within this field spans to a PHD, and I can often be found at a conference or with my nose buried in a white paper or article.
Martech is an area of marketing that is consistently growing and is currently in the spotlight due to the accessibility of AI tools and platforms. I specializes in staying ahead of the game and makes this seemingly overwhelming area understandable with easy-to-implement tactics, so we can all begin to master martech and Ai tools within our marketing.