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Generative AI for Marketing
Mastering GenAI for Marketers
Intro to Gen AI for Marketers: The Technological Journey (4:12)
Overview: Content Creation, Personalisation, Experience, Automation, Data Driven (6:40)
Future-Proof Marketing Strategies (1:52)
How Generative Adversarial Networks (GANs) works (3:41)
How Variational Autoencoders (VAEs) works (3:05)
How Transformer and Large Language Model (LLMs) works (3:07)
How Diffusion Models works (3:49)
Examples Of Generative AI Use (5:32)
Slides
Section summary
Image and Text Generation
Text Generation (1:20)
Application of Text Generation in Marketing (2:54)
What Technology Fuels Them? (2:12)
Text Generation Tools: ChatGPT, Copy.AI, Jasper (4:24)
Image Generation Introduction (1:19)
Image Tools: Dalle-e, Midjourney, Deepart (4:54)
Examples of Mass Personalization via Images (11:41)
The Power of Well Crafted Prompts (4:16)
How to Craft Powerful Prompts with ChatGPT (11:21)
The Bad Advertise Ecosystem (1:48)
Slides
Section summary
AI Tools For Optimization and A/B Testing
AI Tools: Content, Personalisation, Optimization, Exploration, Localisation (8:10)
Intro to AI Tools within Campaigns (1:36)
SEO and Content Marketing Platforms (2:43)
Social Media Optimization Tools (2:12)
Email Marketing Optimazation Tools (1:01)
AD Copy Optimization Tools (2:23)
Visual Content Optimization Tools (1:06)
UX and CRO Tools (3:05)
Issues on Over Reliance of AI Tools (3:37)
Definition of A/B Testing in AI (1:08)
Example of AB Testing: Automation, Predictive Modelling, Personalisation (12:03)
Case study: Netflix A/B Testing (6:26)
Slides
Section summary
Future Trends
What the Future Holds? 5 Trends (0:55)
Trend 1: Zero-Clicks Future (7:44)
Trend 2: Autonomous AI Agents (7:04)
Trend 3: GenAI in Customer Service (3:23)
Trend 4: Emerging Markets Trends (7:55)
Trend 5: Creative Talent and Brand Protection (5:07)
Negative Trends (5:30)
Slides
Section summary
AI Ethical Consideration and Problems
What is Ethical Marketing? (2:41)
Why is Easier to be Unethical with GenAI? (5:33)
Five Critical Areas - Intro (0:51)
Critical Areas: Transparency, Privacy, IP Rights, Bias, Misinformation (6:49)
Example of GenAI Fail Campaigns (9:41)
Is AI or Not? Examples (7:42)
Hugging Face: The AI Community (4:32)
Section summary
Critical Areas: Transparency, Privacy, IP Rights, Bias, Misinformation
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