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PPC - Pay Per Click
First Section
Intro and History (6:20)
What is it? (5:23)
Why and when do we use it? (6:16)
How do we use it? - Part 1 (6:30)
How do we use it? - Part 2 (11:10)
How do we use it? - Part 3 (9:39)
How do we use it? - Part 4 (8:19)
Who applies it? (8:48)
Further Resources and Summary (3:27)
Further Resources and Summary
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