Marketing Professionals, Executives, CIM Students, MBA Students, Consultants and anybody that needs a deeper knowledge of Service Marketing

What do companies like IBM, HP, Unisys, GE, Ericsson, ABB, Michelin, and Nokia have in common? Find out from these companies' experiences...

Everything you need to know about the importance of New Service Design in modern economies.

How technology companies and utilities need to build value added services on top of their existing core services