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A Guide to Key Account Management

The very foundation of successful marketing

Where to start, how to do it and how to benefit from marketing planning

a MUST for all marketing executives who want to be accepted in the boardroom

Ten crucial questions CEOs and CFOs are asking their marketing colleagues, and the answers they should be receiving.

Defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies

The Role of Brands in Creating Value - Essential Courses