How to get the best from GenAI for Text, Images, Videos, Optimization, Data Driven decisions

Unlock the power of data-driven decisions

Understand the tools and implement a winning strategy

In this course we will cover: • Introduction to Martech • The Necessity of Martech in Modern Marketing • Case Studies of Marketing Failures • Impact of Neglecting Martech • Extracting Learnings from Failures • Strategies for Effective Martech Integration • Future of Martech in Marketing

Understand the differences between the two AI models

Innovative tools that can search, create, analyse, and automate tasks to help teams work smarter, not harder.

ChatGPT is no longer just a conversational assistant; it can now do real, practical work for you.

Practical tips on choosing the right image generative tool for your next creative project.

Understand How Different Generative AI Models Work

By the end of the course, you will have a clearer understanding of how to maximise the value of ChatGPT while safeguarding your brand, strategy, and decisions.

To reach tomorrow’s customers, you need to understand both traditional SEO and the emerging practice of Generative Engine Optimisation (GEO) - optimising for AI-driven platforms that shape results in entirely new ways.

AI is everywhere, from the apps you already use to the tools shaping the future of work.

By the end of the session, you will leave with a fully functional custom GPT ready to support your everyday workflow with accuracy and consistency.