Being good at strategy is a key skill of a successful business leader. There are many books on strategy but the problem is where can you go to practice those skills? Being competent is about having both the knowledge and the skills to do your job well. You would not expect a pilot to be good at flying if he had only read about it, nor a musician, sportsperson, nor many others if they only knew the theory of their profession. The good news is that games are now providing a much greater opportunity to practice the skills of strategic leadership in a safe environment.
In this video, you will learn how games are improving strategic leadership skills. You will see how simulations are being used to help key account managers become more strategic and some key tools and steps from strategic marketing approach.
Edmund has over 30 years of experience in both industry and academia.
He is a Judge for both UK and international business awards, a Teaching Associate at Warwick Business School, a guest lecturer at several universities and a designer of sales and marketing games to help apply marketing concepts.
Over this time he has used the key tools of marketing to help both companies and individuals achieve better growth.
He runs a workshop on using sales & marketing thinking to develop and implement a successful career strategy. He also provides coaching on career development to students, managers and senior executives.
In addition to his many articles, he is the co-author of a book on strategy implementation.
He is Director of The Good Growth Academy and Managing Director of Market2Win Ltd.
Ed holds a BA (Hons) in Economics, a Diploma in Marketing and an MBA from Warwick Business School.