Being good at strategy is a key skill of a successful business leader. There are many books on strategy but the problem is where can you go to practice those skills? Being competent is about having both the knowledge and the skills to do your job well. You would not expect a pilot to be good at flying if he had only read about it, nor a musician, sportsperson, nor many others if they only knew the theory of their profession. The good news is that games are now providing a much greater opportunity to practice the skills of strategic leadership in a safe environment.
In this video, you will learn how games are improving strategic leadership skills. You will see how simulations are being used to help key account managers become more strategic and some key tools and steps from strategic marketing approach.
Edmund Bradford is an author and entrepreneur who has co-founded successful consultancies in strategic marketing and key account management. This includes Malcolm McDonald Marketing Ltd. which he co-founded with Professor McDonald. He is also a Director and co-founder of Market2win Ltd. which produces simulation games to teach students and executives about market strategy. Market2win was named as a Finalist in the 2010 Marketing Excellence Awards by the UK’s Chartered Institute of Marketing.
Ed has been involved with implementing strategic initiatives around the world for over 20 years, acting as both a consultant and senior executive. He has also written extensively on the subject of implementing key account management programs and co-authored Marketing Navigation, How to keep your your marketing plans on course (Bradford, Erickson and McDonald).
In addition to his work with business schools, his company experience includes work with Brussels Airlines, Compass Group, GlaxoSmithKline, Jones Lang LaSalle, Lucas Aerospace (now Goodrich), Lloyds TSB, Parker Hannifin Corporation, United Utilities and a host of small enterprises.
He holds an MBA from Warwick University, England