Marketing Plans Implementation - Part 1

Most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing...

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In this video of 2 Parts we have combined the wisdom of three marketing planning experts Prof. Malcolm McDonald, Ed Bradford and Steve W. Erickson.The subjects covered are: The barriers to marketing planning and the causes of implementation failure, The three pre-conditions for implementation, The four steps to successful implementation, The new technologies that help to keep implementation flexible and under control, How you can use your existing marketing skills to aid implementation ,Where to find implementation brilliance in other disciplines, A useful model that will reduce your risks of implementation failure, The new skills required to be a successful marketing implementation leader, How this has been applied in a global engineering business,The key success factors for implementation.


Your Instructor


Ed Bradford
Ed Bradford

Edmund has over 30 years of experience in both industry and academia.

He is a Judge for both UK and international business awards, a Teaching Associate at Warwick Business School, a guest lecturer at several universities and a designer of sales and marketing games to help apply marketing concepts.

Over this time he has used the key tools of marketing to help both companies and individuals achieve better growth.

He runs a workshop on using sales & marketing thinking to develop and implement a successful career strategy. He also provides coaching on career development to students, managers and senior executives.

In addition to his many articles, he is the co-author of a book on strategy implementation.

He is Director of The Good Growth Academy and Managing Director of Market2Win Ltd.

Ed holds a BA (Hons) in Economics, a Diploma in Marketing and an MBA from Warwick Business School.


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