Marketing Plans Implementation - Part 2

An amazing presentation of Marketing Plans Implementation and a fantastic explanation of this "I am sure" the most important part of Marketing Planning.

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In this video of 2 Parts we have combined the wisdom of three marketing planning experts Prof. Malcolm McDonald, Ed Bradford and Steve W. Erickson.The subjects covered are: The barriers to marketing planning and the causes of implementation failure, The three pre-conditions for implementation, The four steps to successful implementation, The new technologies that help to keep implementation flexible and under control, How you can use your existing marketing skills to aid implementation ,Where to find implementation brilliance in other disciplines, A useful model that will reduce your risks of implementation failure, The new skills required to be a successful marketing implementation leader, How this has been applied in a global engineering business,The key success factors for implementation.

Your Instructor

Steve W. Erickson
Steve W. Erickson

Steven is VP of Strategic Marketing with global responsibility for market intelligence and the strategic marketing process at Parker Hannifin.

With annual sales exceeding $12 billion for fiscal year 2011, Parker Hannifin is the world's leading diversified manufacturer of motion and control technologies and systems, providing precision-engineered solutions for a wide variety of commercial, mobile, industrial and aerospace markets.

Before he joined Parker during 1997, Mr. Erickson held numerous (manufacturing and international business) positions in both the United States and Japan: Staff Engineer, Bridgestone Corporation, Tokyo, Japan; Vice president Manufacturing, Ichikoh Manufacturing; Senior Marketing Representative, Huntsman Chemical Corporation.

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