Modern Digital Marketing and AI

Master Marketing Automation and AI

Understand the tools and implement a winning strategy

Robyn MacMillan

% COMPLETE

$97

GA4 Accelerator Masterclass

Unlock the power of data-driven decisions

Robyn MacMillan

% COMPLETE

$97

Generative AI for Marketing

How to get the best from GenAI for Text, Images, Videos, Optimization, Data Driven decisions

Robyn MacMillan

% COMPLETE

$97

Chat GPT for Marketing

Create Amazing Prompts, Social Media Posts, Marketing Research, Lead Generation, Personalization

Oxford Learning Lab

% COMPLETE

$47

The AI Dilemma: Balancing Innovation with Consumer Trust in AI Marketing

This course explores the delicate balance between leveraging AI in marketing and maintaining consumer trust. The discussion highlights the impact of AI on marketing campaigns, the consumer experience, and industry expectations. Two case studies are presented: one on how AI-generated content led to misinformation in politics and another on how Sephora successfully enhanced consumer experience with AI. Key statistics on consumer perceptions of AI highlight the challenges and opportunities for marketers. The video emphasizes the importance of responsible AI integration, focusing on data privacy, transparency, and ethical considerations to enhance customer trust and experience.

Robyn MacMillan

% COMPLETE

$29

E-commerce Masterclass

Learn E-commerce as a Business Model

​Kalust Manukyan

% COMPLETE

$79

TikTok Masterclass

Master TikTok Viral Capabilities

Ellen King

% COMPLETE

$47

Mastering Marketing Automation and AI

Robyn MacMillan

% COMPLETE

$39

AI Tools for Marketing Optimization

Robyn MacMillan

% COMPLETE

$47

How MarTech Can Help in Avoiding Marketing Failures

In this course we will cover: • Introduction to Martech • The Necessity of Martech in Modern Marketing • Case Studies of Marketing Failures • Impact of Neglecting Martech • Extracting Learnings from Failures • Strategies for Effective Martech Integration • Future of Martech in Marketing

Robyn MacMillan

% COMPLETE

$47

Personal Branding Masterclass

Build a compelling and authentic personal brand that propels your professional aspirations forward.

Oxford Learning Lab

% COMPLETE

$29