Master How to Create Amazing Digital Strategies

Everything you need to know to create a great Digital Strategy

Learn how the new GA will help you to reach your goals

Master key terms: ESG, CSR, Net-Zero, Circular Economy, Ethics, Diversity, Inequality, Triple Bottom Line, Climate Risks

Understand how ChatGPT and AI can work for Marketing

Master TikTok Viral Capabilities

In this course we will cover: • Introduction to Martech • The Necessity of Martech in Modern Marketing • Case Studies of Marketing Failures • Impact of Neglecting Martech • Extracting Learnings from Failures • Strategies for Effective Martech Integration • Future of Martech in Marketing

This course explores the delicate balance between leveraging AI in marketing and maintaining consumer trust. The discussion highlights the impact of AI on marketing campaigns, the consumer experience, and industry expectations. Two case studies are presented: one on how AI-generated content led to misinformation in politics and another on how Sephora successfully enhanced consumer experience with AI. Key statistics on consumer perceptions of AI highlight the challenges and opportunities for marketers. The video emphasizes the importance of responsible AI integration, focusing on data privacy, transparency, and ethical considerations to enhance customer trust and experience.

Build a compelling and authentic personal brand that propels your professional aspirations forward.